Hertz has built a new out-and-out microsite enabling Etihad Airways customers to book online, and has also created an exceptional platform enabling Etihad Call Centre staff to offer customers a competitive deal on car hire while booking their flights by phone.

Hertz car rental services are now accessible to all Etihad Airways customers internationally through multiple reservation channels, including etihad.com, Etihad call centres, Etihad Holidays and retail outlets.

This absolute partnership stands out as a market leader in terms of incorporation between an airline and a car rental organisation, and builds on the reimbursement and privileges of the companies existing loyalty programme partnership.

In order to mark the commencement of the partnership, all Etihad Airways clientele renting a car with Hertz by April 30, 2011 will have the opportunity to win a lavish package of 2 return Etihad Airways flights to either Europe or Australia, five nights’ five-star accommodation at Relais & Chateaux, and the use of a Hertz Prestige Collection vehicle for 5 days.