In an effort to raise money,British Airways plans to begin putting advertising from other companies in its boarding passes.Whilst,the airline will also host advertisements on its website .There are potentially two ways to view this decision , one, that it is a very valuable and potentially profitable way of using space on the company's boarding cards, or two, that the company is so anxious for cash that it had no other option,but to take this move.

The airline mentioned that it had issued more than 12 million boarding passes last year and has 500,000 daily visitors to its website, which would give it ample opportunity to raise additional revenue from third-party advertising. Advertisements on boarding passes would begin appearing from October 1st and would be customized to the passenger and location . Abigail Comber,the airline's manager for brand, scheme and insight, stated that the airline hoped that this initiative will be a positive revenue stream for BA. Cedar Communications which is BA's publishing as well as media sales agency, will be advertising the space for British Airways.British Airways had lost around £401 million last year due to a crumple in its premium traffic due to the recession. British Airways is making every effort in order to slash costs by reducing headcount .

Ms Comber also added that it is a brilliant method for customers of British Airways to be aware of products and services which is germane to them.Bitish Airways is seeking brands with a strong heritage which is on par with BA's own brand values.

United Airlines and JetBlue have launched Twitter-exclusive promotions - "Twares" in the case of United and "Cheeps" for JetBlue.

JetBlue's main Twitter account has huge numbers of followers. The company set up a new account, "JetBlueCheeps," that publishes news deals every Monday morning. For example, JetBlue is presently offering a $9 one-way fare from Burbank, Calif. to Las Vegas coming Saturday.Customers need to book by 6 p.m Eastern time on Monday in order to ensure that they obtain the deal. JetBlue spokesman Bryan Baldwin stated that their goal was to take advantage of the numerous followers they already had on Twitter.

On the other hand ,United Airlines proffers its twares through its main Twitter account, "UnitedAirlines." Twares,are special, time-sensitive fare offers from United to its Twitter followers. The deals can come at any time and usually expire within a span of 2 hours., so consumers need to be glued to their screens or ensure they have good timing and access their accounts regularly. United Airlines has nearly 31,266 followers in Twitter as of today.

United lately affirmed that it would match any low fare offered by its new-found competitors across the Pacific. In the past, United Airlines only contended with Qantas Airlines of Australia in the clash for market share.James Mueller ,Vice President Pacific region for United Airlines stated that United is strong-minded to match the initiatives of its competitiors and if required , we are even prepared to compete on prices.

The latest flood of seats on the popular LAX-Sydney route is inspiring traffic, but not the kind that airlines dream about to enhance profits as the general business traffic is reasonably down.

In an effort to allure frequent business travelers and to meet the needs of these passenger's ,Air China introduced the 'Air China Business Travel Card'. It is China's first business card travel in the aviation industry.

Airline Executives have reported that the airline business has hit the lowest during May and has stayed the lowest.

Continental Airlines have reported that the airlines have lost around $213 million in the quarter ending June 30.The airlines executive have conveyed that the airlines business hit bottom in May and has remained the same since then.The Continental Airlines Inc. president and chief operating officer Jeff Smisek reported that it is unsure when a recovery would happen .He said that though unit revenues have become stable,it is unpredictable for how long the business will remain in this stagnant state.The rate of business growth also cannot be predicted. Added to this, he stated that the success is associated with the return s obtained in business travel,which has not shows any signs of improvement till now.

Southwest Airlines Co.chairman and chief executive Gary Kelly reported that the major issue is with business travel airlines.there is every possiblility that the business travel will not pick up in the near future.Business travel was unable to pick up in the years 1991 or 2001,but now the recession seems to be hit in a much harder way.

Scott Kirby,US Airways president stated that with some subjective evidence that there are some improvements taking place in the airline.He also mentioned that the state of the business was not as bad as it used to be.To confirm this ,he said that, the revenue of US Airways dropped from 30 to 35 percent in the year 2009 for May. But in June and July the drop in percent was just 28 and 22 respectively. Besides, unit revenues were seem to improve in business markets such as US Airways Shuttle.

Scores of analysts assumed that the quick drop in crude oil and jet fuel prices in the 2nd half of 2008 would fetch big profits for carriers in 2009, especially with the reduction in airline capacity.But the economic crisis last fall and the ongoing recession have injured travel demand far more than industry experts anticipated.The only carriers among the cluster to display net profits exclusive of special charges and one-time charges are low-cost carriers, chiefly those paying attention on leisure traffic: AirTran Holdings Inc, Southwest, JetBlue Airways Corp., and Alaska Air Group Inc.

Simon Talling-Smith said that it will take British Airways longer than 5 years before the complete value of the business market returns.Presently businesses are accommodating more people into economy class. He also added that the business and first class business volumes have dropped by around 15 per cent, but economy volumes have sinked by around 1 per cent for the 6 months till June 2009. He concluded that it was clearly visible that a definite number of people who travelled in business classes are shifting to economy classes.